To build an effective business model, a company must identify which customers it tries to serve. Various sets of customers can be segmented based on their different needs and attributes
To build an effective business model, a company must identify which customers it tries to serve. Various sets of customers can be segmented based on their different needs and attributes to ensure appropriate implementation of corporate strategy to meet the characteristics of selected groups of clients. Here are some different types of segments you may consider: Here is a question you can answer to you determine this: A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company’s value proposition in ways that are fast, efficient and cost-effective. An organization can reach its clients through its own channels (store front), partner channels (major distributors), or a combination of both. This is NOT simply marketing! Here is a question you can answer to you determine this: To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. Various forms of customer relationships include: Here are some questions you can answer to you determine this: The way a company makes income from each customer segment. Here are several ways to generate a revenue stream: Here are some questions you can answer to you determine this: In this section you will identify the key resources used and needed by your company in order to execute the operating functions. Here are some questions you can answer to you determine this: In this section you will identify the key partners for your company. Here are some questions you can answer to you determine this: In this section you will identify the key activities for your company. Here are some questions you can answer to you determine this: In this section you will identify the cost structure for your company. Here are some questions you can answer to you determine this: Resources:
