Explain the vital relationship between research, information, and decision-making. Give several examples of a lodging manager’s need for research. Why is market research so indispensable? is the basic concept behind

Explain the vital relationship between research, information, and decision-making. Give several examples of a lodging manager’s need for research. Why is market research so indispensable? is the basic concept behind the nine (9) steps in the travel research process. Differentiate primary and secondary data. Which would you seek first? Why? are some of the important criteria used to evaluate the usefulness of the secondary data? Where do you start looking for these? In various ways, how is demand to an existing hotel increased? To a destination? To a mode of public transportation? Describe the relationships between demand and market segmentation. is meant by “target markets?” How do you identify these? Give some examples. is meant by psychographic market orientation? How might this be used in the tourism industry? Where do you see tourism moving in the future? Do you see sites like Expedia will be how we book travel, or will new approaches emerge? other trends do you see developing? Give some reasons why tourism is not significantly reduced during periods of economic recession. Are there certain types that are affected? If so, why?